We would like the following data made public per ad creative if applicable, and available in the context where the ad was shown.
Advertiser specified content
- Creative content – each as applicable
- Content author (Facebook page/YouTube channel)
- Text or texts
- Image or images
- Video or videos
- Captions for the images and videos
- Links to other assets or external websites
- Metadata
- Disclosure string – if applicable
- Content author – if applicable and distinct from the advertiser
- Unique platform advertiser identifier – if applicable
- National advertiser identifier (such as a tax or elections id number) – if available and applicable
- Disambiguated advertiser – if paid for by a political advertiser
- Timing details
- Date the ad was created
- Dates the ad was active
- Displayed creative combination.
- Exact combination of text or texts, image or images, video or videos, layout or layouts, and other asset or assets shown to at least one user.
Budget and spend
- Provided by each displayed creative combination as defined above
- Maximum budget
- Exact amount over a minimum threshold
- Spend
- Exact amount over a minimum threshold
- Spend per day the ad was active
Delivery and results
- Notation if the ad was removed for violating platform rules
- Aggregated statistics – each as available and applicable
- Paid and Organic Impressions per day the ad was active
- Exact amount over a minimum threshold
- Engagement (e.g. clicks, reactions, shares)
- Exact amount over a minimum threshold
- Paid and Organic Impressions per day the ad was active